As the world of business continues to undergo a technological revolution, the question on everyone’s lips is ‘what is internet marketing?’. As we all know well, the concept of marketing is getting the word of your business ‘out there’. It is an attempt at getting noticed and encouraging potential clients and customers to do business with YOU instead of with your competition. However, marketing can be incredibly expensive and, with so many options, it can be difficult to choose which route to go… right? WRONG.

Introducing the world of internet marketing in South Africa. Internet marketing is a million times better than any kind of conventional marketing strategy. Here’s why:

  • Internet marketing provides you with a broader reach.
  • Internet marketing allows potential clients to come looking for YOU.
  • Internet marketing is more affordable than any other type of marketing.
  • Internet marketing allows you to interact with people who may be interested in what you have to offer them.

Internet marketing can be defined as making use of the online world in order to promote one’s products and/or services. There are many aspects with regard to the realm of internet marketing. These aspects include social media, your own personal company website, SEO, online advertising directories etc. In fact, the online marketing world is never ending and is also constantly evolving. If you have not already become a part of this exciting business revolution, it is definitely time that you did!

So, what are some of the defining features of internet marketing in general? Well, unlike many other conventional marketing techniques such as the production of flyers and the screening of TV ads, internet marketing allows you to personally interact with your target audience. With other marketing strategies, you are talking straight to your target audience; however, they are not talking back. You cannot hear their responses; therefore you cannot be aware of where and how you can begin to improve your business and what you have to offer. These sorts of marketing techniques can be likened to that of a play – the spot light is on you, however, you cannot really see or gauge the audience’s reaction to your performance. Internet marketing, on the other hand, can be likened to an interactive conference – you are providing the audience with information and they can speak directly back to you, communicating their thoughts, feelings, praise and complaints. This is because internet marketing has a direct connection with social media websites. These websites have brought about many new opportunities for businesses to communicate with both their already existing clients, as well as with potential clients. The possibilities are truly endless when a company chooses to take full advantage of the social media and internet marketing world!

If you would like to find out more with regard to internet marketing techniques and strategies, please do not hesitate to get in touch with the Ipcoweb creative team. If you would like a more in depth definition regarding the question ‘what is internet marketing?’, we are also always available for a chat!