An SSL (secure sockets layer) certificate is a data file that adds an extra layer of security between a website and a browser. The SSL certificate validates the website’s identity and encrypts any information transmitted via the website. These are critical security measures to thwart hackers who may attempt to take over the website or steal information provided by your visitors during checkout or in a form.
SSL certificates contain information that aids in the verification of the website. The information contained within the certificate varies depending on the type of SSL certificate obtained. However, it frequently includes:
- The domain name of the website.
- The individual or organisation to whom the SSL certificate was issued.
- The certificate authority that issued it, as well as their digital signature.
- The SSL certificate’s issue date and expiration date.
- The public key of the SSL certificate is used to encrypt and decrypt data. The private key, the other half, is kept hidden.
Why does your website require an SSL certificate?
For eCommerce websites that accept payments, an SSL certificate is required. However, it is now becoming standard for all types of websites. SSL certificates increase the security of your website. This is especially important if your website collects sensitive data such as:
- Credit card details
- Addresses for delivery
- Logins for private patient data
- Personal information such as a person’s last name, phone number, birth date, or address
Furthermore, SSL certificates assist your company in gaining the trust of its visitors. Many browsers prevent users from directly accessing a website without an active SSL certificate. Instead, they will receive an error message informing them that the site is unsafe. While most of these error pages offer the option to continue to the site, people are concerned about data privacy and identity theft. However, this warning message may deter visitors from visiting your website.
An underappreciated advantage of an SSL certificate is that it improves your search engine optimisation (SEO). Google considers a secure site to be reputable as a ranking factor. It is not as crucial as link-building as an SEO tactic, but it is a quick way to gain points with both search engines and visitors.
Contact us to discuss your options for obtaining an SSL certificate for your website or renewing your SSL certificate.
