Websites can be considered digital real estate, each with its own address. They can also be under construction for renovation or before the grand opening, just like any other property. When a physical business relocates, they frequently leave a sign with their new address to ensure that customers can continue to use their services. Websites can do the same thing. Domain pointing and domain parking are online representations of these real-world concepts.
Domain pointing
Domain pointing is a technique to “direct” users to the correct website. For example, suppose a blogger was using a free site and, as his popularity grew, he decided to purchase a domain name to appear more professional. In that case, he may be able to obtain a domain as part of a hosting package. So, he transfers his blog to the new host, and when users type in his new domain, his blog’s home page appears as it did on the original site.
However, there are times when the domain needs to be told which page to load in response to the URL. Specific directory configurations typically cause this. For example, if the page is in another directory, it must be configured to “point” the URL to the correct directory.
When there may be too much configuration and significant time and money have been spent on the original site, domain pointing is a good option. Furthermore, it reduces the risk of moving everything only to discover that the hosting is incompatible with the current blog configuration.
Before you set up domain pointing, you should inform your visitors. The primary reason for this is to allow for DNS propagation time. This process can take up to 48 hours, and users may see either the new or old version of your site during this time. The notice you post will inform them that you are changing your website.
While it may appear complicated, providers like Ipcoweb Digital can quickly set up domain pointing for you.
Domain parking
Again, as in real life, vacant property may attract “squatters.” In the context of websites, this refers to individuals who acquire a domain name. They may do this to sell the domain to its rightful owner. Alternatively, they may have wanted to use the domain but never got around to it and are willing to hand it over without a fuss. Sadly, the latter scenario is unlikely.
Many countries have passed laws making it illegal to squat on a domain name for financial gain. However, some squatters may use the hijacked sites to spread negative messages.
The simplest way to avoid squatters is to buy the domain you want, even if you don’t intend to use it immediately. Once you own the domain, you can “park” it by creating a temporary page with an “under construction” message. This informs visitors that they should return later to view your content.
Using domain pointing and domain parking
Squatters can profit by purchasing domain names with various top-level domains (TLDs). This refers to website extensions such as.org, .net, .io, etc. As a result, it’s a good idea to purchase as many TLDs of the same domain as possible, in addition to your official.com TLD. Ipcoweb Digital can then assist you in parking the additional TLD’s and directing them to the correct URL with the primary TLD. People frequently enter the incorrect TLD. They will be automatically redirected to your actual website once you have purchased and parked that domain name.
For more information, please contact Ipcoweb Digital
Sometimes the answer to whether you should park or point a domain is both. In terms of traffic, it often comes down to the size of your organisation. A celebrity may choose to do both, whereas a new blogger may choose to focus solely on domain pointing. A start-up preparing to launch its website will park the domain while everything is built. Contact Ipcoweb Digital today if you need help with domain pointing or domain parking, even if it’s just to understand the differences.
