Google statistics Google’s Adwords keyword tool is free and the results include valuable pay-per-click Internet statistics that will inform your SEM marketing strategy. Inspecting PPC statistics is an essential SEM marketing strategy to measure the competition for a specific keyword.

Google Marketing making your business top of mind in 3 easy steps

ipcoweb’s google marketing tool kit is super easy to use! All the software is online so no installations are necessary and if you can copy and paste then you can use our tool.


Online Marketing Strategy or SEM search engine Marketing How to SEO, a simple guide.

Identifying your target market should be the starting point for your Internet SEO marketing strategy, followed closely by an intelligent assessment of market demand and the degree of competition you are facing.

Fortunately, you can do this part of your marketing strategy on the Internet using the Google Adwords Keyword Tool.

Everyone wants to know the secret art of SEO, the question that is always tagged to this is “is it art or is it science?” In truth it is a little of both. To learn how to do SEO properly you need you understand the basics of the search world as well as how the various elements tie together. If you don’t want to read all the text please feel free to attend our Free SEM and SEO workshops. Just click on the link and book your seat. or go to our SEO page for more information.


Google statistics

Google’s Adwords keyword tool is free and the results include valuable pay-per-click Internet statistics that will inform your SEM marketing strategy. Inspecting PPC statistics is an essential SEM marketing strategy to measure the competition for a specific keyword.

When planning an SEM marketing strategy around Google Adwords and PPC marketing, this detailed information helps drive Internet traffic to your website.

Keyword Research

The major Internet search engines are constantly improving their tracker algorithms to favour quality content pages focused on SEO keywords. Google trackers read text and ignore graphics, so forget that ‘a picture is worth a thousand words’ and focus on text in your Internet marketing strategy. In addition, to get your website indexed regularly, keep adding new SEO keyword-rich text articles.

Internet keyword research is the only way to discover the most profitable product-related keywords for your business, allowing you to produce relevant SEO content pages and a successful marketing strategy.


Customer service

Yahoo, Google and Bing etc. earn their money by linking people quickly with relevant information and Internet buying opportunities. Therefore, your marketing strategy must concentrate on providing an excellent information service to the prospective customers referred to you by the Internet search engines.

When the search engine’s clients are happy with the relevance of your site, Google will reward your successful SEO marketing strategy with a speedy upgrade in your ranking and plenty of targeted traffic.


Sales conversion

Furthermore, if you use Google AdWords, Yahoo Search Marketing strategy or any other pay-per-click advertising, your success will depend completely on well-written copy based around your SEO keywords.

You need an excellent keyword research tool, because your marketing strategy aim is to discover the SEM hidden gems – high demand, low supply keywords that are easy to win in the bidding and achieve good Internet sales conversion rates.



Google AdWords is labour-saving advertising system that should be an important part of your SEM marketing strategy. Firstly, you need to create an account in Google AdWords and then write your Internet advert based on your carefully researched SEM keywords. The next step is the bidding process that Google holds for each keyword.

Bid the maximum amount of money you are prepared to pay to Google for each ‘click’ on your advert and if your bid is accepted, give them your credit card details. When Google has approved your credit card, your advert will immediately begin to appear on their Internet search pages that include your keywords.


Intelligent targeting

Systems like Adwords are called pay-per-click advertising. As long as you have identified and used the best SEO keywords in your marketing strategy, it is an extremely simple and convenient way to get direct contact with your target market.

This guarantees that your advertising is being intelligently targeted to your potential customers all over the world. Then each time someone clicks on your advert, Google bills you until your invoice reaches a certain amount and then it charges your credit card.

There are many keyword research tools available on the Internet; some are free and some are for sale, so use the Internet to check what other people are saying about the different keyword research tools. This will help you decide which one will provide the best basis for your successful online marketing strategy.


About Ipcoweb Websites and SEO tools

Welcome to the online world, welcome to Making your Brand TOP-OF-MIND in 3 easy steps! IPCOWEB’s core focus is to help small to medium enterprises market their businesses effectively, distribute their products intact and on time to customers and collect and distribute payments seamlessly. It achieves this by tapping into mobile telephone and Internet technologies. With more than 4.4-billion cell phone users and over 4 billion website, it allows an entrepreneur to create a presence in today’s dynamic and vibrant global marketplace with very little capital investment. IPCOWEB is a key player in this area because it has both the technological backbone and human skill available to deliver a superior product. In addition, IPCOWEB’s strategic partnerships with key players in the commerce transaction ( Visa and Nedbank), marketing (Yellow Pages) and logistics (Speed Service – South African Post Office) arenas is of great benefit to their clients. These partnerships enable IPCOWEB to help its clients market their businesses, collect and distribute funds and deliver their goods, both physical or virtual.


Traditional versus non-traditional marketing

Small start-up businesses are faced with many major challenges but none as great as creating market awareness… At IPCOWEB we believe that this major challenge can be overcome with the correct strategy and tools. New businesses can use these tools to leverage the strengths of traditional media at an affordable cost.

Traditionally, the old paradigm of “it’s not what you know, but who you know!” was often the prime determinant of success, as the business ‘connections’ of the entrepreneur were more important than the quality of the product or service being taken to market. Customers can then use the optional integrated shopping-cart feature to securely place orders and make payment for your products or services. IPCOWEB gives you ‘big-company’ tools and features at a ‘small-company’ price and provides complete control over the presentation of your products and services and communication with your customers and clients.

At IPCOWEB, we follow the contemporary paradigm “it’s not who you know, but who knows of you!” – giving the entrepreneur the tools to create the levels of exposure by which the products or services offered can be judged on their merits.

At IPCOWEB we haven taken a contemporary approach to leverage on the strengths of traditional media in a cost effective manner, which is measurable against sales generated.??Almost every business needs a ‘shopfront’ and the internet has enabled businesses to create virtual ‘shopfronts’ that are open 24/7. However, for the small businessman, the creation, maintenance, and operation of a website has, until now, required special training or the use of costly outside specialists.

With IPCOWEB, these tasks couldn’t be easier or more intuitive requiring nothing more than simplest ‘cut and paste’ tool to create a virtual shop front that will allow for the immediate creation of a marketing campaign to drive sales.??From there, exposure to your potential clients is driven through IPCOWEB’s built-in mobile communications platform and address book: Send a bulk MMS or SMS to your database or address book with your web address and your contact number; Place a print-media advertisement incorporating a call-to-action via a 5 digit short code, e.g. “A special or introductory offer…..the choice is yours!” Reply to responses received and track conversion into sales! Direct SMS enquiries to your IPCOWEB website.