Everyone out there knows that Google is the search engine of choice. Because of this, when it comes time to improve your own company website’s web page ranking, it is important to follow the specific guidelines set out by Google itself. Here at Ipcoweb, we specialise in Google SEO techniques and strategies and we can help you to get your website ranking higher, faster than ever before.
Here are just a few reasons why we tailor our techniques to fit in with Google’s standards:
- Over the years, Google has always been voted the most popular, most reliable search engine.
- Google receives up to 3 billion searches every day!
- Google is a crawler based search engine.
- Google is known for providing the most coverage and the most relevant information with regard to searches.
- Google is the market leader within the search engine industry and shows no signs of slowing down. (information provided by Blue Magnet Digital Solutions)
If you are going to improve your web page ranking on Google, you need to be aware of how Google actually works and how it chooses which websites are ‘better’ or the most relevant. As a classic web crawler search engine, Google has developed a program that has the ability to scan quickly through each web page. The program scans through the entire page, indexes it and lists it according to relevancy. When the scan is being done, the program analyses and evaluates each web page according to an array of different factors. These factors include keywords, links, page titles etc. the listings are done automatically and are altered over time if your website undergoes changes and improves its SEO (search engine optimisation). In order to optimise your web page ranking, you need to be familiar with SEO techniques that will get you ranking higher as quickly as possible. You can attend one of the Ipcoweb free Google workshops in order to learn all the tricks of the trade, or you can hire us to do it all professionally for you.
What about Black Hat SEO?
If you want to make the most of your web page ranking and keep Google happy, one thing that you must always avoid is that of black hat SEO. Black hat SEO consists of SEO techniques that are less than ethical. Although making use of these techniques will get you ranking faster, you will not stay at the top for long. Google has many ways of finding out if your website has been using these techniques and, if found guilty, your site will be banned from the search engine search results immediately – which is definitely not good for business!
If you would like to learn more about the process of SEO when it comes to improving your company web page ranking, please do not hesitate to give us a call.
What is SEO? SEO stands for Search Engine Optimization and it is a complex process by which your website is made search engine friendly.
