The IPCOWEB team is confident that we can deliver your responsive website to your expectations and we would be delighted to work with you on this project, assuring a development of the highest quality. Ipcoweb incorporate the latest web best practice making use of responsive web design (RWD) as well as Search engine optimisation (SEO), your web site will be built on a system called WordPress, WordPress an open-source tool and a content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system. WordPress was used by more than 23.3% of the top 10 million websites as of January 2015. WordPress is the most popular blogging system in use on the Web, on more than 60 million websites.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Mobile Optimised websites, and what it means to you? On Tuesday, April 21 2015, Google made a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their mobile device.
The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search. Websites that aren’t mobile-friendly will get demoted.
About 60% of online traffic across the world now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link.
The company announced its impending changes back in February, giving webmasters nearly two months and plenty of information to make the changes necessary to keep their sites from disappearing from mobile search results. But the update is still expected to cause a major ranking shake-up. It has even been nicknamed “Mobile-geddon” because of how “apocalyptic” it could be for millions of websites, Itai Sadan, CEO of website building company Duda, told Business Insider.
“I think the people who are at risk are those who don’t know about it,” Sadan says. To him, that mostly means small businesses.
“Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web,” he says.
Businesses that depend on people finding them through localized search — like, if someone typed “coffee shops in Sunnyside, Queens,” into Google on their phone — could see a decrease in foot traffic as a result of this update, Sadan says.
“Google has always been about relevancy, and content is king,” he says. “But that’s changing. Yes, they’re saying content is still extremely important, but user experience is just as important. It’s not sufficient to have all the right content — if people come to your site and the content is there but it’s not readable, that’s not good.”
It’s not only small businesses that are going to be affected by mobile-geddon though.
Marketing company Somo released a study last week that found that a bunch of big brands, like American Apparel’s brand site, The Daily Mail, and Ryanair, will all get punished when the change takes place, unless they update their sites before Tuesday.