f you own your own business, you have probably heard a thing or two about SEO – otherwise known as search engine optimisation. It is a new marketing strategy that making all other marketing strategies obsolete! SEO helps you to improve your Google ranking when it comes to your company website. What is a Google ranking? Here is a short explanation…

Most people on this planet have made use of a search engine at least once in their lifetime. Google just so happens to be the search engine of choice. When you type in search keywords using the Google text bar and you press ‘enter’, you will be presented with an array of different websites containing those particular keywords. Have you ever given any thought to how these websites are organised? The principle of SEO is what governs which website ranks where. Now, think about how many times you have clicked on the second page of the search results? Not many, we’re sure. Because of this, it is obviously amazing if your business is able to rank higher on Google. Why? Because it pretty much guarantees that your website will receive a much higher number of visits on a daily, monthly and yearly basis – and this can only result in better sales and more clients for your company!

But how does the Google ranking process actually work? How can one learn how to rank higher? By learning the ins and outs of SEO, that’s how! SEO is a marketing strategy that is completely free… however, it is not as straightforward as it seems. SEO is complicated and is changing all the time. Therefore, what may have helped you to rank higher today, may actually work against you tomorrow. The key is to constantly be updating your skills AND your website! This can often be a tough job for most. After all, there are so many other aspects of a business that need just as much attention. Because of this, many companies opt to enlist the professional assistance of SEO companies – like us here at Ipcoweb. We are able to get your company website ranking faster than ever before. Not only that, we are also able to give you head start in terms of the blogging and social networking worlds. Blogging and social networking are actually integral parts of ensuring that your website is properly SEO-d. If you want to improve your Google ranking, you need to remain active on the web. This includes posting new articles and info on your website, interacting with customers on your social networking pages, and updating your blogs on a regular basis. Therefore, although SEO is free, it is definitely not easy. If you want to make sure that your Google ranking improves, it is always a good idea to call on the experts for assistance.

To learn more about the Google ranking process, or to find out more with regard to how we can help you, please do not hesitate to get in touch.