There are many ways that IPCOWEB can assist you with small business internet marketing like, helping make the online experience less frightening. We are a full service digital marketing company delivering small business internet marketing results. With our team of marketing experts we make it our business to know yours, before developing comprehensive marketing strategies specific to your business objectives.
Even though it is better to be different and stand out, humans are like sheep, we all want the same thing. That is why it is so important to be part of the small business internet marketing experience, as this is where you will be seen and supported. IPCOWEB is a dynamic and vibrant small business internet marketing company, based in Johannesburg South Africa. We are inspired by new technology and equipped with a marketing team you can trust with all your small business internet marketing. We offer expert internet marketing services to help you with all your online needs and strategies. Besides online business development we are also involved with the following:
- Internet ranking, Google ranking page and web page ranking
- Online advertising
- Internet marketing and the internet as a marketing tool
Search Engine Optimisation
When you think of the words search, engine and optimisation in the context of the internet you have the software that helps you find the best result of the information you need on the World Wide Web. That in short and in layman’s terms is search engine optimisation. IPCOWEB employ people with the skills to understand and perform search engine optimisation that can only be a plus if you are a small business owner.
Search engine optimisation or otherwise SEO is the process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid search result. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Search engine optimisation may target different kinds of search, including image, local, videos or academic news search and industry –specific vertical search engines. The plural of the abbreviation SEO can also refer to “search engine optimizers”, those who provide SEO services.
By relying so much on factors such as keyword density which were exclusively within a webmasters control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters who is someone who creates, organises and updates information on a website.
At IPCOWEB the key to successful internet marketing lies in the utilisation of various channels available, such as search engine optimisation, social networking, email campaigns, article submissions, customised content targeting and blogging.