The only way to advertise in the 20th Century
Take a look at this advertisement posted in the New York Post:
For Sale by owner:
Complete set of Encyclopaedia Britannica. 45 volumes.
Excellent condition. $1,000 or best offer.
No longer needed.
Got married last weekend. Wife knows everything.
Hold the laughs please! This advertisement has become null and void. Encyclopaedia Britannica have announced that they plan to discontinue the series. From now on out, Encyclopaedia Britannica will be completely digital. Jorge Cauz president of Encyclopedia Britannica Inc. was quoted as saying: “It’s a rite of passage in this new era. Some people will feel sad about it and nostalgic about it. But we have a better tool now. The Web site is continuously updated, it’s much more expansive and it has multimedia.”
Britannica started printing in 1768 i.e. 244 years ago. The last edition namely the 2010 edition had more than 4,000 contributors, including Arnold Palmer who wrote the entry on the Masters tournament. After a legacy which spans over 2 centuries, the information age has managed to take over in just a few short years.
So, even the greatest of books has now gone COMPLETELY digital; but the question still remains: why haven’t you? Why are you spending thousands of Rands on print media? How’s that print media working out for you? Are people really aware of your business and what it can offer? Or are you advertisements being thrown away at the monthly car wash?
What do I mean?
Well, we’ve all become Facebook, Blackberry, iPhone, Twitter and Android addicts yet still we resist the urge to use Google Marketing. If you are a business owner, you utilize marketing tools. Why aren’t you using internet marketing? Online marketing is the effective and cheap marketing tool. Search Engine Land recently reported that (not surprisingly) Google is still ranked the number one traffic source for 23 of the top 30 websites. Furthermore, Google accounts for 65.3% of the total explicit core searches made.
Google marketing is ever evolving. Google saw that people were spending more and more time on social media sites so – enter Google Circles – Google’s answer to social media. If that’s not enough, there are a range of Google Online marketing tools available to you to keep tabs on your business such as Google Analytics, Google Map etc. The final question really is: has the internet truly become mightier than the pen? I would have to answer that question in the affirmative.
What is internet marketing? How can internet marketing promote my business?
All this talk of internet marketing and Google online marketing, yet you probably still have the question in the back of your mind: what is internet marketing? Let me shed some light on this matter. Internet marketing / online marketing is the promotion of products or services through an online medium. There are three types of internet marketing namely: PPC, SEO and Social Media.
SEO and Social Media have already been discussed so I won’t delve further into these.
PPC however, is short for “pay per click.” In Google Marketing terms this amounts to adwords i.e. the text, banner and rich-media advertisements we see at the top and sides of a Google search page. Even though we at Ipcoweb are an SEO Company, we have found that it is best practice to use adwords in combination with SEO to gain maximum exposure for company on Google. A recent study showed that the maximum clicks are achieved when a page has a page one organic ranking as well as adwords.
Mobile Searches are the latest online marketing tools.
Yes, as I have stated before, we have all become Blackberry, iPhone and Android addicts, but who can blame us?! Amidst the business and social rat race, convenience is key. With the use of 3G we can find a restaurant, using our mobile phones, within seconds. From there we just click a further link and we can phone and make a reservation in advance. It has been shown that 52% of mobile searches turn into calls. Then, technically, your business telephone should be ringing off the hook? No?
Then let us give you some free internet marketing advice to make sure the phones start ringing.
Ipcoweb is an SEO Company that offers FREE internet marketing i.e. free Google marketing workshops to help you learn about how to make Google work for you.
Call us today on 087 805 1783 to book your free Google workshop and get all our free SEO tips.
Bet you not even Encyclopedia Britannica could give you that much information.
Amanda Scribante – Ipcoweb Copywriter