If you own a business or a company and you have created a company website, you will probably have heard terms such as ‘web page ranking’, ‘SEO’, ‘social media marketing’, ‘link building’ etc. However, you may still have no idea what these concepts entail or how to go about employing them into your own marketing strategy. Not to worry, though. We at Ipcoweb are here to make it all a lot clearer for you. So, what IS a web page ranking, exactly? Here is a break down:
Meet John. John is searching for the best company that will be able to provide him with swimming pool renovation services. He has no idea where to turn and so, instead of driving around aimlessly, he turns to the internet. John decides to make use of Google in order to find what he is looking for. He types in ‘swimming pool renovation’ into the search engine and presses enter. Google then presents him with a list of relevant websites according to the keywords that he has searched for. John will scan through these websites before selecting one that he deems ‘the best’. It is unlikely that John will look on the second page of Google. In fact, he is most likely to choose one of the first four results that are presented to him by Google. He visits one of the websites and takes down the contact number. He then calls the company and hires them to renovate his swimming pool. It’s as simple as that.
The order of the websites presented to a search engine user is known as a web page ranking. The higher one’s web page ranking, the higher one’s chance is of generating more business leads. But how does one actually go about improving one’s web page ranking? The answer is with SEO. SEO, otherwise known as search engine optimisation, is all about the process of optimising one’s company website according to Google’s set guidelines.
This includes paying attention to the following:
- Content writing
- Web site design
- Link building
- Networking
- Social media
- Blogging
If YOU want to improve your web page ranking, it is important for you to remain active on the web. Write new, keyword rich content for your website regularly (AT LEAST once a month, however, once a week is a lot more efficient and will get you ranking higher, faster), pay attention to your website design, work on building links that link back to your company website, talk to as many people as you possibly can when online (this includes potential clients, already existing clients, suppliers, associates etc.), make use of social media in order to promote your company and engage in the world of blogging for even more exposure. In doing all of this, you will automatically improve your web page ranking!
If you would like assistance with regard to the SEO process, please do not hesitate to get in touch with the Ipcoweb team today!
