SEO CartoonIf you have always thought that the top Google ranking page is reserved for big businesses and the likes of Wikipedia, think again! You can get your small or medium business on page one and we would like to tell you how.

Welcome to Ipcoweb, where we specialise in getting your business listed on the Google ranking page, that is page one. So, without further ado, how do you get your business to be one of the top search results on Google? The answer is SEO.

An SEO, or search engine optimizer, aims to – in basic terms – get your business ranked as high as possible on search engine results when potential clients search certain key words. As Google states, if you are thinking about hiring an SEO, the earlier the better. In this way, you hit the ground running, as it were. A great time to hire is when you are considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up, and in that way rise faster to the Google ranking page.

There are of course, certain things you should keep in mind when it comes to Google ranking and SEO. Firstly, the major Internet search engines – such as Google – are constantly improving their tracker algorithms to favour quality content pages focused on SEO keywords. This means that, not only do you need the correct keywords for your business, but the way in which your SEO is done also needs to stay ahead of the curve. What is good for the Google ranking page today may not be tomorrow. Here at Ipcoweb, we will source the appropriate keywords, based on what it is your business does and we will create your SEO articles according to the latest Google ranking and search preferences. Secondly, Google trackers read text and ignore graphics, so forget that ‘a picture is worth a thousand words’. Pictures can add a certain element to your website, but your main focus should be on text in your Internet marketing strategy. Also, your webpage and hypertext should be formatted in the correct format, otherwise you may find it being ignored by Google. Again, this is what we do best. Lastly, to get your website indexed regularly, keep adding new SEO keyword-rich text articles. Regular updating of your website content – in a SEO centred manner – is of key importance. Google ranking pages are constantly changing, so to get up there, you need to be on the ball.

 

The bottom line is: Your website should not only be something potential clients are referred to through other marketing efforts, such as via word of mouth or directory searches. In order to stay competitive in this day and age, your website should actually be a platform for getting your business’ name out there, particularly to people who have never heard of your business before.

For more about Google ranking pages and on how you can get to the top, and stay there, please do get in touch with us!