What is google ranking? What are the advantages for your business? And why would you want to invest in it? Here is a brief definition of google ranking: Google is a household name, people often use it for work, school or even just for personal gain. This is because Google just so happens to be the search engine of choice.

When on the Google website and you type in the text bar a keyword, any keyword and then press ‘enter’, you will be presented with an variety of different websites containing those particular keywords. Ever given any thought to exactly how these websites are organised? The principle of SEO (search engine optimization), is what governs which website ranks where.

Now then think about how many times you have clicked on the second page of the search results? That happens probably only a handful of times, we’re sure. Because of this, it is obviously amazing if your business is able to rank higher on Google. Why? Due to the fact that it pretty much guarantees that your website will receive a much higher number of visits on a daily, monthly and yearly basis – and this will obviously result in better sales and more clients for your company!

Google ranking is basically a way to ensure that your site is out in a position that you get optimum exposure, maximum views and therefore an increase in sales. Makes sense doesn’t it?

But exactly how does the Google ranking process actually work you ask? And how can one learn how to rank higher? Simply by learning the ins and outs of SEO, that’s how! Ok sounds simple enough but what exactly is SEO? Well SEO is a marketing strategy that is completely free… YES!!! Completely free… however, it is not as clean cut as it seems. SEO is a complicated process and changes all the time. Basically, what may have helped you to rank higher today, may actually work against you tomorrow. The key is to really understanding this form of marketing is to constantly be updating your skills AND your website! This can often be a tough job for most.

There are of course so many other aspects of a business that need just as much attention. Because of this, many companies opt to enlist the professional assistance of SEO companies – like us here at Ipcoweb. We are a company that can be of assistance to you as we are able to get your company website ranking faster than ever before. Not only that, we are also able to give you head start in terms of the blogging and social networking worlds.

Integral parts of ensuring that your website is properly SEO-d is definitely blogging and social networking. So if you want to improve your Google ranking, you need to remain active on the web. Included in this is posting new articles and info on your website, interacting with customers on your social networking pages, and updating your blogs on a regular basis. So in a nutshell, SEO may be free, but it is definitely not easy. So if you are looking to that your Google ranking improves, it is always a good idea to call on the experts for assistance.

To learn more about the Google ranking process, or to find out more with regard to how we can help you, please do not hesitate to get in touch.