Now that most businesses in South Africa, and the rest of the world, are taking full advantage of the World Wide Web for marketing purposes, it is no secret that business owners all over the country are wondering how to improve their web page ranking. Unfortunately, there is no magic potion that can do this for you. Improving your web page ranking is all about hard work, plenty of research and bucket loads of dedication. Luckily, however, you have the Ipcoweb team on your side… and we are here to tell you how YOU can take your business to the next level using the best SEO techniques and strategies around.

So, what IS a web page ranking, exactly? What is SEO? SEO, otherwise known as search engine optimisation, is the process of optimising your web page according to search engine standards – particularly those of Google. If you adhere to these standards, you will improve your ranking when it comes to the search results listings. In short, when someone types in search keywords (that are relevant to your business or company) into the Google search bar, your company will be listed higher depending on how well you have handled your SEO. Better SEO equals a higher ranking. A higher ranking equals more website hits. And more website hits equal a better chance of generating more business leads. So, as a whole, improving your web page ranking is a great way in which to improve your business in general.

Now that we know what a web page ranking actually is, let us now look at how one can actually go about improving that ranking. SEO includes the following:

  • Content writing
  • Web site design
  • Link building
  • Networking
  • Social media
  • Blogging

SEO is all about being as active on the web as you possibly can. Whether you are adding more content to your website or whether you are interacting on relevant forums, all of this contributes to the quality of your company website SEO. Although all of the above mentioned aspects are integral parts of any SEO strategy, one of the most important is that of content writing. This is because your content contains keywords – and these are what Google searches for when sifting through your website in order to determine your web page ranking status. Before you write content, you have to do keyword research. There are many tools out there that allow you to do this. Choose your keywords using the following guidelines:

  • Which keywords are relevant for MY business or company?
  • Which keywords are popular, but not the MOST popular?
  • What keywords are my competitors using?

Once you have chosen your keywords, it is imperative that you include them in your content. However, it is also extremely vital that your content remains interesting and informative. Never forget that potential clients will be reading it, too!

For more information, please do not hesitate to get in touch with us here at Ipcoweb!