If you have yet to consider using the internet as a marketing tool, chances are that your company is lagging behind the times. Not to worry though, because we here at Ipcoweb can help to get you started! We specialise in using the internet as a marketing tool and focus on aspects of internet marketing such as SEO and social media.

Many business owners are asking the same question: WHY use the internet as a marketing tool? Let us break it down. When it comes to any marketing strategy, the aim is to affect as many people as possible, right? For instance, when you choose to air a TV ad, companies with a high enough budget will always choose to air their ad during the prime time spots. Why? Because this is when the most people are watching. If a business chooses to market itself using flyers, chances are that the owner of the business will choose to hand out those flyers in a busy spot. Again, because this is where the most people are. Now, think about it… these days, where do people spend most of their time? The answer is ONLINE. People use the internet for work, they use it for pleasure, they even use it to keep in touch with loved ones. It is because of this that using the internet as a marketing tool is the best possible move for ANY business – big or small, new or already established. If you want to get your business or company recognised, you want to find out where and how you can improve and you want to learn how to beat out your competition, you need to be ONLINE.

Let us put this all into perspective. Did you know that over 10 million people in South Africa alone make use of the internet? Did you know that 4 out of 7 adults do research over the internet when considering buying a product or making use of a service? Did you know that 61% of people research products online and buy offline? Did you know that businesses using the internet as a marketing tool increase their profits drastically each and every month, as opposed to other businesses that are offline? It’s true. Because of this, it only makes sense for you to join the technological business revolution! If you want to take your enterprise to the next level, create new opportunities for yourself and your employees, as well as increase your reach, the internet is where you want to be.

One of the best advantages when it comes to using the internet as a marketing tool is the fact that is can be completely FREE. If you have the time and the expertise needed in order to leave your mark on the world wide web, you can enjoy the benefits of the greatest marketing strategy without having to shell out a penny! However, if you do not, you can always get in touch with the experts here at Ipcoweb!